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CONFERENCE LOCATION
3200 S University Drive
Fort Lauderdale FL 33328
Terry Building
Steele Auditorium

Contact Pharmacy CE

Nova Southeastern University
College of Pharmacy
3200 S. University Drive
Fort Lauderdale, FL 33328

Jeanie Ross

Phone: 954-262-1328 or

Toll Free: 800-356-0026 Ext.21328

Email: PharmCE@nova.edu

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REALIZING POTENTIAL

Realizing Potential
CE Classroom

Continuing Education Program

Poster Nutrition 2017

Integrative Nutrition:
Personalized Medicine

Practice & Business Models
Designed for Pharmacists


 Saturday, March 25, 2017
 Sunday, March 26, 2017
 Fort Lauderdale/Davie Campus


Program Summary

Who Should Attend the March 25/26 Integrative Nutrition program? This is another “first of its kind” offering to pharmacists in America. Pharmacists attending should be career minded professionals or those considering careers, who enjoy the future challenges and changes of the profession.

This program was designed to address the preventive medicine (or wellness) educational needs-gap of all pharmacists. The knowledge gained from attending this program will help pharmacists address the real world questions and needs from consumers, relatives, friends, neighbors and even self-needs about the direction pharmacy is going in its relationship to personalized medicine and personalized nutrition.

Dr. John Riggs’ two lectures on “Business and Marketing Plans” were added because of numerous evaluations requesting such knowledge. It is understood that not all new pharmacy business entrepreneurs are magically gifted in business skills. These courses provide opportunities for those who do not, and for those who want to enhance their skills from such a gifted person.

Institutional pharmacists – The “transitions of care” focus going on across the country could better be addressed with their patients if pharmacists included the non-traditional facts into their patient discharge summaries. An example would be patients who use aromatherapy. Knowing which aromatherapy treatments that interact with traditional drug therapy may lead to fewer readmission. Institutional pharmacists view their patient medication records as a “personalized medicine” tool but need to incorporate the holistic consideration of “personalized nutrition” to prevent revisits. Do patients get readmitted because of nutritional issues that their medications cause? Are there certain foods that when eaten cause readmissions? How do you know that your medications (statins, mental health, cancer etc.) are working for your patients? Are you getting the side effects of these drugs if patients lack enzymes to convert to active drugs? Do you utilize genetic testing as directed by drug and insurance companies into your practice?

Community pharmacists – The education presented in this program will give the pharmacist (the healthcare worker who sees the patient more than any other healthcare worker) an opportunity to understand the comprehensive needs of the “consumers”. These are not the things you were taught in pharmacy school, and the majority of the time the consumer does not want to go to the local vitamin store in the Mall to ask the high school kid who works there about their Vitamin D3 needs in how to boost their immune system, or about how to address “free radicals” in achieving better DNA and their quality of life. This program is for pharmacists who want to practice better patient healthcare every day and become versed in the knowledge of consumer healthcare and personalized medicine and nutrition.

Consultant pharmacists – This course is a great offering which will meet your renewal requirements while providing insight into your professional value to your patients. The lab knowledge provided in the personalized medicine lecture alone is worth attending. Your career as a consultant is based upon one-on-one success where you need to know if your patients are absorbing the nutrients from the foods they eat. Boone Zavik will open your eyes to an assessment tool that will enhance the business minded and provide greater patient care.

Entrepreneur pharmacists – This two-day program is for pharmacists who are looking around for something else to do within the pharmacy profession that is unique, wonderful and can make them money. Dr. Riggs, one of America’s best at teaching entrepreneurship will present how to do it with a pharmacy focused business and marketing plan. These pharmacists are also looking for a provider to show a scientific path to wellness that is meaningful to their careers. The entrepreneur pharmacist wants to know how best to incorporate genetic, blood, gut microbiome and saliva analysis testing into their practices so that they can provide their patients individual care Up-Front in wellness that will prevent health failure later in life.

Academic pharmacists – This program offers those pharmacists who want to better understand the “systems biology approach to realizing the effects of nutrition and promoting health.” They will appreciate various tests involved in establishing a patient baseline for personalized medicine.

Conference Learning Objectives

What is Personalized Medicine and its Relationship to Pharmacy?
(0092-0000-17-005-L04-P) 4 Hours

Upon completion of this session, participants should be better able to:

  1. Discuss what personalized medicine and nutrition encompasses within healthcare and how the consultant pharmacist can benefit from application of that relationship.
  2. Describe how genes control body functions by a variety of techniques.
  3. Address how to reprogram your DNA for optimum Health.
  4. Discuss how we are going to achieve our goal of creating a healthier society by focusing our attention at a higher level of prevention or wellness.
  5. Describe how pharmacists can expand their practice into wellness by taking advantage of physicians and other healthcare providers who do not have the time or resources to focus on wellness/prevention.
  6. Discuss opportunities where pharmacists can be on the front lines of disease prevention and medical management and be an increasingly valuable resource to consult patients on acute illness management issues, as well as prevention.
  7. Describe the potential for a new era for pharmacist involvement in both consumer and insurance driven healthcare management.
  8. Discuss the need for Florida pharmacists to be able to monitor, order and evaluate patient labs via advanced diagnostic testing procedures.
  9. Discuss if personalized medicine is for sick people only.

Systems Biology Approach to Understanding the Effects of Nutrition.
(0092-0000-17-006-L04-P) 1 Hour

Upon completion of this session, participants should be better able to:

  1. Discuss dietary patterns and functional foods with beneficial properties against oxidative stress triggered diseases.
  2. Review the health benefits of foods rich in phytosterols that have the ability to act as cholesterol lowering agents.
  3. Describe how oxidative stress plays a key role in ageing and associated co-morbidities such as cancer and heart disease.
  4. Discuss the role of systems biology in nutritional research, and focus on transcriptomic, proteomic and metabolomics studies that have demonstrated the ability to fight against oxidative damage and contribute to health benefits.

Consumer Value in Business Planning
0092-0000-17-007-L04-P 1 Hour

Upon completion of this session, participants should be better able to:

  1. Identify the consumer from a group of people who are described as being a "patient", a "customer", a "client" and a "consumer" and how to cultivate them in advanced healthcare management outcomes.
  2. Discuss the intrinsic value that goes with having a great consumer relationship.
  3. Understand why the consumer has a more holistic approach to personal healthcare outcomes and only needs precise information and support.
  4. Describe through case studies the “risk and reward” challenges that come with consumers who demand more and exclusive knowledge from pharmacists.

Pharmacist/Physician Collaborative Agreement Model
0092-0000-17-008-L04-P 1 Hour

Upon completion of this session, participants should be better able to:

  1. Identify the pharmacist-driven market needs assessment in creating a specific patient care product that meets the needs of consumer-personalized medicine.
  2. Describe a matrix for a “Physician Collaborative Agreement” that creates a partnership business between a pharmacist and physician.
  3. Explain the advantages and disadvantages of having a physician collaborative agreement.
  4. Review the patient’s evaluation of a pharmacist being the care provider that works under this specific type of collaborative agreement model.

Blood Print Food Sensitivity Business Model
0092-0000-17-009-L04-P 1 Hour

Upon completion of this session, participants should be better able to:

  1. Describe what food sensitivity testing (IgG) encompasses relating to the personalized medicine model of wellness.
  2. Describe the business model that provides the consultant pharmacist access to both patient food sensitivities and food allergies testing.
  3. Discuss the patient nutritional counseling support component.
  4. Explain the lab results that are specifically involved in allergy testing.
  5. Describe the integrative pharmacist’s approach to addressing the top 21 most reactive food sensitivities.
  6. Discuss the food sensitivities testing options involved in patient care.
  7. Discuss the link between food and chronic disease.

Providing a Scientific Business Path to Personalized Wellness Medicine
0092-0000-17-010-L04-P 1 Hour

Upon completion of this session, participants should be better able to:

  1. Describe a program to monitor patient nutritional goals and measurable outcomes.
  2. Describe how a genomic test can be of value to a patient taking critical drugs.
  3. Implement a community pharmacy practice personalized wellness counseling plan by providing the steps necessary.
  4. List the nutritional resources necessary to complete a nutritional consultation.

Personalized Nutrition (Food focus and Herbal)
0092-0000-17-011-L04-P 1 Hour

Upon completion of this session, consultants should be better able to:

  1. Describe the concept of whole food energetics.
  2. Differentiate constitutional patterns based on physical assessment.
  3. List the way nutrition can be used for individual disease states.
  4. Describe herbal medicine based on their therapeutic and energetic groupings.
  5. List the various groups of herbal medicines by pharmacological action.
  6. Apply the therapeutic, energetic, and pharmacologic actions of herbs to individual disease states.

Personalized Nutrition (Six Weeks to Wellness)
0092-0000-17-012-L04-P 1 Hour

Upon completion of this session, participants should be better able to:

  1. Discuss the basic concepts and processes of utilizing technology (scanning) in making decisions related to enhanced patient health and wellness.
  2. Describe, through nutrition, how to boost the body’s miracle molecule to prevent and reverse chronic diseases.
  3. Describe a six week business plan that provides patients with a simple structured plan that provides individual wellness at an affordable price.
  4. Identify career opportunities for pharmacists in the nutritional field of wellness, both healing and prevention.

The Formal Business Plan for the Pharmacist
0092-0000-17-013-L04-P 1 Hour
Upon completion of this session, participants should be better able to:

  1. Describe how pharmacists, through a specifically designed plan, can build and market a wellness clinic with or without a physician collaborative agreement.
  2. Review the various reasons why most pharmacists do not undertake any personal entrepreneurial challenges.
  3. Identify opportunities for those wanting to change various attributes within themselves in order to become more entrepreneur- business skilled.

The Formal Marketing Plan for the Pharmacist
0092-0000-17-014-L04-P 1 Hour

Upon completion of this session, participants should be better able to:

  1. Discuss key strategies in the planning and the metrics involved for successful marketing.
  2. Describe how the consultant maximizes their reach on any social-media network.
  3. Create a specific checklist for personalized wellness marketing.
  4. Discuss an organization's strategy that combines all of its marketing goals into one comprehensive plan.
  5. Describe a marketing strategy that is drawn from market research and has a focus on the product mix in order to achieve the maximum profit and sustain the wellness business model.
  6. Describe how the marketing strategy is the foundation the marketing plan.

Aromatherapy Track
0092-0000-17-015-L04-P 3 Hours

Upon completion of this session, participants should be better able to:

  1. Discuss Aromatic Medicine’s place in History, Pharmacy and Consumer Demand.
  2. Review the basic chemistry of essential oils.
  3. Describe essential oils and how they work, are developed and marketed.
  4. Use case histories in providing skills and knowledge used in aromatic consultants and applications.
  5. Explore the various delivery systems of essential oils.
  6. Review the safety and contraindications associated with essential oils.
  7. Describe the blending techniques used in products for stress, breathing and immunity.

Type of Activity

This is a Knowlegde-Based Program

Target Audience: Pharmacists


Faculty Roster

Lisa Deziel, Ph.D., Pharm.D.
Dean, NSU College of Pharmacy, Fort Lauderdale, FL
Carsten Evans, Ph.D., R.Ph.
Executive Director of Continuing Education & Professional Affairs
NSU Health Professions Division, Fort Lauderdale, FL
Amy Galper, Executive Director
New York Institute of Aromatherapy, New York
Mitchell Ghen, D.O., Ph.D., M.S.
Integrative Physician Practice, National Lecturer, Integrative Medicine,
Radio Personality, Boca Raton, FL
Kenneth L. Janson, M.D., FACS
Private Practice, Preventive Medicine Physician, National Lecturer
Chicago, IL and Boca Raton, FL
Frederick Lippman, Ed.D., R.Ph.
Chancellor, NSU Health Professions Division, Fort Lauderdale, FL
John F. Riggs, DBA
Professor of Practice, Director, Centurion Sales Excellence Program
Department of Marketing, Stetson University, Deland, FL.
Jeanie Ross
Administrative Assistant, Continuing Pharmacy Education
NSU College of Pharmacy, Fort Lauderdale, FL
Kimmi Le Stultz, Pharm.D.
Private Practitioner, Owner, Consultant, Parkland, FL
Stuart S. Shipe, DAOM, P.A., R.Ph.
Private Practitioner, Acupuncture & Oriental Medicine,
Radio Personality, Stuart, FL
Mary Van, Pharm.D.,
Private Practitioner, Owner, Hollywood, FL
Boone Zavik
Marketing Manager, Immuno Laboratories, Fort Lauderdale, FL

Fees & Registration

Full Conference: $179.00

One Day: $100.00

PLEASE NOTE: Registrations received after 12:01 a.m. 3/25/17 and at the door:
Two Days: $190.00
One Day: $115.00

Register Here


Program Schedule

Saturday, March 25, 2017

Time Event
7:00 a.m. Sign In & Breakfast, NSU HPD Steele Foyer
8:00 a.m. Welcome, Steele Auditorium
Fred Lippman, Ed.D., Chancellor NSU HPD
Lisa Deziel, Ph.D., Pharm.D., Dean, NSU College of Pharmacy
8:05 a.m. What is Personalized Medicine and its Relationship to Pharmacy?
Mitch Ghen, D.O.
9:00 a.m. Human Genome Science: Genes in Your Body, Genes in Your Food
Mitch Ghen, D.O.
10:00 a.m. Break
10:10 a.m. Reviewing Pharmacist Culture & Assessment Role
Mitch Ghen, D.O.
11:10 a.m. Developing Pharmacist Genetic Testing Practice Model
Mitch Ghen, D.O.
12:10 p.m. Lunch
1:00 p.m. Systems Biology Approach to Understanding the Effects of Nutrition
Kimmi Stultz, Pharm.D.
2:00 p.m. Consumer Value in Business Planning
Kimmi Stultz, Pharm.D.
3:00 p.m. Break
3:10 p.m. Pharmacist/Physician Collaborative Agreement Model
Mary Van, Pharm.D., C.Ph.
4:10 p.m. Blood Print Food Sensitivity Business Model
Boone Zavik, Marketing Manager, Immuno Laboratories
5:10 p.m. Adjournment Day One

Sunday, March 26, 2017

Time Event
7:00 a.m. Sign-In Day 2 & Breakfast, NSU HPD Steele Foyer
8:00 a.m. Welcome Back, Steele Auditorium
Carsten Evans, Ph.D., Program Administrator
8:05 a.m. Providing Scientific Business Path to Personalized Wellness Medicine
Ken Janson, M.D.
9:00 a.m. Personalized Nutrition (Food Focus & Herbal Focus)
Stuart Shipe, DAOM
10:00 a.m. Break
10:10 a.m. Personalized Nutrition (Six Weeks to Wellness)
Stuart Shipe, DOAM
11:10 a.m. The Formal Business Plan for Pharmacists
John Riggs, DBA
12:00 noon Lunch
1:00 p.m. The Formal Marketing Plan for the Pharmacist
John Riggs, DBA
2:00 p.m. Aromatic Medicine's Place in History and Pharmacy
Amy Galper, B.A., M.A., Dipl. AT,
Executive Director & Founder, New York Institute of Aromatherapy
3:00 p.m. Break
3:10 p.m. Essential Oils: What They are & Where They Come From and You
Amy Galper, B.A., M.A., Dipl. AT
4:10 p.m. Aromatic Consultation & Application (Case Studies)
Amy Galper, B.A., M.A., Dipl. AT
5:10 p.m. Evaluation & Adjournment

Accreditation

ACPEAccreditation

Nova Southeastern University is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education.

Requirements for Credit

There will be up to 16 CE contact hour credits (1.6 CEUs) available for participants who attend, participate in the learning assessments, document the courses taken and submit a course evaluation. NSU's Continuing Education Department will submit the CE credits earned here to CE Broker and CPE Monitor for those participants who provide all relevant license information.

Financial Support

NSU received no financial support for this program.

Policy of Non-Discrimination

Nova Southeastern University admits students of any race, color, sex, sexual orientation, age, nondisqualifying disability, religion or creed, or national or ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school, and does not discriminate in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.